Our Company

Neoform dates back to 1924 when Vittorio Botteon established the company called Bimar in Santa Lucia di Piave in the north east of Italy, with facilities and production output that were unusually large for the wood industry at that time. The 50s and 60s saw the company swimming against the tide with what was then an innovative environment-friendly policy: to use wood on an industrial scale while respecting the species and habitat. It is a policy that is still very much part of this company currently under the helm of Valentino, grandson of the founder of the Botteon family business. The classic, essential Bounty range was created in 1971, the designs for these nautical style home furnishings being inspired by the shapes of English sailing ship furniture. It enjoyed a huge success immediately and has continued to do so over the years, to the extent that Bounty has become a known distribution brand.

In 1976 Bimar changed its name to Neoform and the production area was tripled. Just a few years later the Neoform Group was established to cover the manufacture of diverse ranges of products, including Bounty.

On-going research into shapes and structures led to the creation of the Bounty Charme range. It evolved out of the nautical style concept but was given a new twist by designing it for use in any dwelling, whether in great cities, the countryside or any other sphere of life. It was a response to the demand for an exclusive product offering young and fresh ideas.

Bounty is imbued with an unusual fascination while also exuding charm. Being an eclectic range, it looks just right not only in sophisticated city and metropolitan environments, but also in delightful homes at the seaside, on the lake or in the hills.

The truly original stylishness and the quality materials and finishes of Bounty Charme has ensured its presence over the years in the best furniture shops catering to customers who want an exclusive range of furniture as an alternative to the customary bedrooms, children’s bedrooms and living rooms that all look alike. The care given to details and to the materials (skilfully crafted woods embellished with satin finish brass decorations) of the sturdy bookshelves, elegant bedheads and padded chairs are designed to cultivate a taste for beautiful things, for that "certain something" that adds personality and character to every piece and to your home.


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