Company

Neoform dates back to 1924 when Vittorio Botteon established the company called Bimar in Santa Lucia di Piave in the north east of Italy, with facilities and production output that were unusually large for the wood furniture industry at that time. The 50s and 60s saw the company swimming against the tide with what was then an innovative environment-friendly policy: to use wood on an industrial scale while respecting the species and habitat. It is a policy that is still very much part of this company currently under the helm of Valentino, grandson of the founder of the Botteon family business.
The classic, essential Bounty range was created in 1971, the designs being inspired by the shapes of English sailing ship furniture. It enjoyed a huge success immediately and has continued to do so over the years, to the extent that Bounty has become a known distribution brand.

In 1976 Bimar changed its name to Neoform, the production area was tripled and the market was presented with refined collections of cabinets boasting cutting-edge technological ideas. The company continued its development and diversification and in 1980 set up the Office Furniture Section. Neoform became the flagship company of the industrial group and the woodworking production technologies were integrated with metalworking and relative research.

The Office Furniture Section was first in the market to consider how to transfer the qualities natural to the domestic habitat to the office and quickly exploited the idea. Applying the experience and know-how acquired in the “home” sector helped in creating hi-tech and extremely attractive designs and collections of office furnishing systems designed specifically for operators and managers who demand a high level of comfort when seated at their desk. The Group owed and owes its success on both the home and the international markets to its in-depth knowledge of the materials, the professionalism and dynamism of the design team, high production and quality standards plus a healthy respect for the tradition of craftsmanship. The continual expansion of the Group in these years led to a reorganisation in which different industrial units were created, each one with its own specialisation.

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